Strategy
As a specialist in the events sector, Syndesio assists operators and investors in building their strategic plans, generating new sources of organic or external growth, and developing new event formats with the constant aim of translating these developments into feasible business plans.
Strategic planning development / revision
- Company strategic framework, objectives, business plan
- Opportunities identification (acquisition, greenfield, adjacency, geo-cloning)
- Event concept and format development
- Event portfolio strategy review (mapping, scoring, risk assessment)
Growth strategy
- Pricing strategy
- Customer segmentation and value optimisation
- Customer experience
Market insights
- Market sizing and segmentation
- Competition mapping
- Customer / stakeholder interviews